Wrinkles, oily skin, under-eye bags, acne/breakouts, dry skin… There’s a clear demand for products able to prove efficacy against a wide variety of consumer concerns.
The protection of consumers from misleading claims on efficacy and other characteristics of cosmetics are the core of the global regulatory framework. When consumers use cosmetic products under normal, labelled or foreseeable conditions of use, these are required to be effective. A brand’s reputation can be built upon an ability of the product to fulfil consumer concerns.
A clear demand for cosmetic products able to prove efficacy
Efficacy regulations in the world
The main regulatory frameworks driving the cosmetic industry dates back to the United States in 1938, and 40 years later to the European Union. Since then, cosmetic laws of the United States and the European Union have both inspired the regulatory frameworks of many countries working toward harmonization of the cosmetic legislation.
In the EU, products for the European market must conform to Regulation (EU) No. 655/2013  which states “Claims for cosmetic products, whether explicit or implicit, shall be supported by adequate and verifiable evidence regardless of the types of evidential support used to substantiate them, including where appropriate expert assessments”*.
The evidential support for cosmetic claims should take into account the latest practices, studies should be relevant to the product and to benefits claimed, should follow well-designed and well-conducted methods (effective, reliable and reproducible), and must respect ethical considerations.
In America, the US Food and Drug Administration (FDA) doesn’t specify standard efficacy tests for cosmetics; exception being sunscreen products that are subject since 2011 to the Sunscreen Final Rule. Instead, efficacy tests are built around the product, its purpose and the claims being made for it.
Regulatory requirements impacts on the needs for cosmetic efficacy tests are less focused on accumulation and excessive consumption than on simplicity and multifunctionality of the technology. Cosmetic companies are then facing multiple challenges: how to substantiate a cosmetic claim without wasting time, money and natural resources while complying with standards?
Efficacy tests are built around the product, its purpose and the claims being made for it
AFM, an all-in-one solution
BioMeca is creating a tailored solution that embraces the same scientific rigour as other clinical assessments. We use Atomic Force Microscopy (AFM), an all-in-one solution ideally suited to meet the regulatory requirements of the cosmetics market.
Why AFM is the great solution to fulfil international regulatory?
- AFM directly measures on fresh unfixed skin explants
- It doesn’t use any labelling to test skin models
- Probes are reusable after manipulation
- This technique makes possible to substantiate 1 to 3 cosmetic claims with only one measurement: hydration, skin barrier restoration, firmness!